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Our On-Page SEO Strategy

title tags optimization

1. Title Tags Optimization

Title tags are one of the most important on-page SEO elements. Title tags tell both search engines and visitors what your page is about.  

We make your title tag descriptive and compelling. A descriptive title tag will give visitors a better idea of what to expect from your page while a compelling title tag will entice them to click through to your site. 

2. Meta Description Optimization

Meta descriptions are the brief snippets of text that appear below your title tag in the search engine results pages (SERPs). While meta descriptions don’t directly affect your ranking, they are important for two reasons. 

  1. A well-written meta description will convince searchers to click through to your site rather than scrolling past it. 
  2. Meta descriptions are used by Google to generate featured snippets, which are short blocks of text that appear at the top of the SERPs.
meta description optimization
page content optimization

3. Page Content Improvement

By improving the quality and relevance of your page content, you can signal to search engines that your site is a valuable resource worth ranking highly. We improve the content by:

  • adding new and relevant information
  • improving the structure and organization of existing content
  • ensuring that all content is high-quality and error-free

4. Content Audit and Prune Content

One of the most important aspects of on-page SEO is having quality content on your website. That’s why one of the first steps in our on-page SEO strategy is to do a content audit. This involves going through all the content on your website and examining it to see if it is high-quality and relevant.

If not, we prune it away so that only the best content remains. This ensures that your website is full of information that is valuable to your visitors, which helps to improve your search engine ranking.

content audit
internet linking

6. Better Internal Linking

By including links to other pages on your website, we can help search engines find and index all of your content. This is especially important for large websites with a lot of pages.

Internal links also help to improve the user experience by making it easy for visitors to find related content. When done properly, internal linking can be a powerful tool for improving your website’s SEO.

7. Fixing Keyword Cannibalization

Keyword cannibalization is when you have multiple pages on your website targeting the same keyword. This can be detrimental to your website’s SEO because it splits up your link equity and domain authority, making it harder for you to rank for that keyword. 

To fix keyword cannibalization, we identify which pages are competing for the same keyword and then combine or redirect them to one page. This will help you focus your link equity and domain authority on one page, making it easier for you to rank for that keyword. 

keyword cannibalization