Start with your customer.
Enter a product, service, or problem your business helps solve. Select the country you want to reach and the language your customers use.
ASKSEO TOOLS / SEARCH & DISCOVERY
Keyword ExplorerFind your next
search opportunity.
Start with what you do.
Discover what people search for.
Build a plan worth finding.
YOUR NEXT IDEA STARTS HEREYour tools account
A useful plan starts with a good question.
Enter a topic above to discover related keywords.
Find the ideas that fit your business, then make them yours.
01 Discover ideas→02 Compare intent→03 Build a shortlist
Research for your market. Ideas for your next move.By AskSEO
01 / FROM SEARCH TO SHORTLIST
Less guessing.
More direction.
A keyword list is only useful when you know what to do with it. Here’s how to turn a starting idea into your next content decision.
Look beyond the obvious.
Explore related phrases and longer, more specific searches. Filter by intent to separate people learning about a topic from people comparing or buying.
Choose what belongs.
Save the keywords that match your offer. Compare the search results, group similar ideas, and export a shortlist for your next page or content brief.
02 / KNOW WHAT YOU’RE LOOKING AT
The numbers help.
Your judgment matters.
Use the scores to compare opportunities, then ask the important question: can your business give this searcher a useful answer?
Explore a topic- 01 Popularity
- A relative 0–100 demand signal for the ideas in your search. It helps compare interest; it is not a monthly search-volume count.
- 02 Search intent
- The likely reason behind a phrase: learning, comparing options, buying, or finding a particular destination. Review the actual results to confirm it.
- 03 Competition
- An estimated comparison of how challenging a keyword may be. Lower scores can help you investigate more specific opportunities.
- 04 Opportunity
- A combined signal of relative popularity and estimated competition. Use it to prioritize a shortlist, alongside relevance to your offer.
03 / MAKE THE RESEARCH USEFUL
One tool.
Different next moves.
Choose the page that answers the search. A service business, an online store, and an agency each need a different kind of shortlist.
Be found for
the work you do.
Explore service and location phrases. Use relevant groups to improve a service page or answer the questions people ask before getting in touch.
Explore local SEOConnect products
with real searches.
Research product types, features, and comparisons. Separate shopping terms for collections from questions that deserve a buying guide.
Explore ecommerce SEOBuild a brief
with a clear purpose.
Create a shortlist around a client’s offer. Group phrases by intent, choose the right page format, and use your export to plan the work together.
Meet your delivery partnerA FEW USEFUL ANSWERS
Good questions.
Clear answers.
Get more from your keyword research.
What does Keyword Explorer do?
It turns a starting topic into related keyword ideas. Choose a country and language, explore the suggestions, compare their relative scores, and save or export a shortlist for your content plan.
Is popularity the same as monthly search volume?
No. Popularity is a relative score from 0 to 100 for comparing the ideas in a search. It is not a monthly search count. Use it alongside relevance, intent, and the pages currently ranking for your topic.
How should I use the competition and opportunity scores?
Competition is an estimate that helps compare keyword ideas; it is not a measured probability of ranking. Opportunity combines relative demand and estimated competition. Treat both as starting points, then review the search results and your ability to satisfy the search.
Can I research keywords for a local business or online store?
Yes. Start with the service or product you sell and choose your target country. Add a city, audience, or product detail to make your research more specific. Group relevant suggestions into service pages, collection pages, product guides, or helpful answers.
Can I save and export my keyword research?
You can save keywords and revisit recent searches in this browser. Export a CSV to keep a separate copy or share a shortlist with your team. Your existing account and saved work on the tools site remain accessible through the account link.
Should every keyword become a separate page?
No. Keywords with the same intent often belong on one useful page. Create separate pages when the visitor needs a different answer, service, or product. This keeps your site focused and avoids pages competing for the same search.
FROM KEYWORD IDEAS TO A STRONGER WEBSITE
Found the opportunity?
Let’s put it to work.
We connect keyword research, useful content, and technical SEO
to the pages your business needs.